As Marketing and Proposal Coordinator, Cassidy supports CBB’s marketing functions, proposal development, and stakeholder engagement, helping move each pursuit from reception through submission. She handles creative direction, layout design, timeline management, and cross-team coordination for proposals to municipalities, public works boards, metropolitan planning organizations, and regional transportation agencies. On project work like corridor and traffic studies, roadway safety audits, and long-range transportation plans, she puts together public engagement materials and branding packages so each effort has a consistent look across meeting materials, informational handouts, comment forms, and signage.
Cassidy also handles CBB’s internal and external marketing outreach. She writes and designs the firm’s monthly newsletter and manages content and engagement across all of CBB’s social media platforms, along with multi-channel campaign materials like social graphics, advertising content, and logo and identity work for industry associations and client projects. She holds a Bachelor of Science in Business Administration with a specialization in marketing, and works daily in Adobe Creative Suite, Canva, and multi-format production workflows.
Education
Bachelor of Science, Business Administration, Specialization in Marketing, Southern Illinois University Edwardsville, 2022
Favorite thing about working at CBB...
The opportunity to work with and learn from professionals at every level, from interns to senior leadership, while exploring a specialized area of engineering that impacts people's everyday lives.
